At Free Soul, we believe every woman deserves to feel seen, heard and supported - 365 days of the year. For too long women’s wellbeing has been an afterthought, a system not built with her in mind.

At Free Soul, we believe every woman deserves to feel seen, heard and supported - 365 days of the year. For too long women’s wellbeing has been an afterthought, a system not built with her in mind.
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women believe their wellbeing concerns are not taken seriously.
Workplace Health and Wellbeing Survey, UK Meds.

wellbeing isn't one-size-fits-all, it's as diverse as the women who live it.
That’s why we’re launching designed by her, an initiative where real women shape the future of women’s wellbeing. Think of it as your exclusive insider’s club, where you can tell us exactly what you want to see more of.
And we want to hear it all:

A product you wish existed

A conversation in women's wellbeing you feel needs more airtime

A topic you'd like greater education on

Anything else you'd like us to consider!
designed by her is here to make sure women’s voices aren’t just heard, they’re acted on.
of global research and development funding focuses on non-cancer related women’s health.
Nature Research Review.
Once you join designed by her, you'll answer a few quick questions about who you are and the areas of your wellbeing you're passionate about. Each month, we'll select members to exclusively test and share feedback on our latest product developments. The preferences you select when signing up will help us match you with relevant products and campaigns.
Throughout the year you'll see a number of exciting opportunities:

created for all. backed by science. designed by her.
Please see the designed by her Privacy Policy here.