Privacy Policy

1.              Important information and who we are

Privacy policy

This privacy policy gives you information about how ARA FITNESS LIMITED trading as Free Soul (company number 10150642, registered office address Kings Head House, 15 London End, Beaconsfield, England, HP9 2HN) (“we”/“us”/our”) collects and uses your personal data through your use of this website, including any data you may provide when you purchase a product from us, create an account with us, contact us or sign up for our newsletter.

This website is not intended for children and we do not knowingly collect data relating to children.

Controller

We are the controller and responsible for your personal data.

2.   The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

•  Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 
• Usage Data includes information about how you interact with and use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

3.  How is your personal data collected?

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply for our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
• Automated technologies or interactions. Depending on your preferences and consent options, as you interact with our website we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also automatically collect Usage and Profile Data. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy (https://freesoul.com/pages/cookies-policy) for further details.
• Third parties or publicly available sources. We will receive personal data about you from analytics and adverting networks (often via cookies). Google is the main such analytics and advertising network that we use.

4. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

The purposes which we use your personal data for

We only use your personal data where, and for purposes, that the law allows us to. We plan to use your personal data in the following ways, and we have also set out the legal bases we rely on to do so (including what our legitimate interest is where appropriate).

• To register you as a new customer. We will use your Identity, Contact and Profile Data to enable us to perform our contract with you (or enter into that contract). 
• To process and arrange delivery of your order. We will use you Identity, Contact, Profile Financial Data, and Transactional Data to process your order, organise delivery, manage payments, fees and charges, and to collect and recover money owed to us. This is necessary to enable us to perform our contract with you and is necessary for our legitimate interests (to recover debts due to us).  
• To manage our relationship with you. We will use your Identity Data, Contact Data, Profile Data and Marketing and Communications Data to notify you about changes to our terms or privacy policy, or to deal with your requests, complaints and queries. This is necessary to enable us to perform our contract with you, comply with legal obligations and for our legitimate interests (to manage our relationship with you).
• To enable you to partake in a prize draw, competition or complete a survey. We will use your Identity Data, Contact Data, Usage Data, Profile Data and Marketing and Communications Data. Depending on the nature of the competition or survey we may also use your Transaction Data for this purpose. This is necessary for our legitimate interests (to study how customers use our products/services and to grow our business).
• To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you. We will use your Identity, Profile, Usage, Technical and Marketing and Communications Data for this purpose. This is necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy). We may also rely on consent where such activity involves the use of cookies.
• To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing. We will use Technical and Usage Data for this purpose, which is done in pursuit of our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
• To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods that may be of interest to you. We will use your Identity Data, Contact Data, Profile Data, Technical Data, Usage Data and Marketing and Communications Data. This is necessary for our legitimate interests in carrying out direct marketing or we have your consent to send such marketing to you.

Direct marketing

During the process of creating an account with us or placing an order on our website (when your personal data is collected), you will be asked to indicate your preferences for receiving direct marketing communications from us. This is also the case when you subscribe to our newsletter.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications. We may do this when you have specifically consented or agreed to such marketing, or where the law otherwise permits it and you have not opted out of such marketing (we will give you the chance to do so before sending marketing and in each marketing communication we send).

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of marketing

You can ask to stop sending you marketing communications at any time by logging into your account and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links within any marketing communication sent to you or by contacting us at hello@freesoul.com.  

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations.

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy linked https://freesoul.com/pages/cookies-policy.

5. Disclosures of your personal data

We use some third parties to enhance our business and/or provide services which form part of the process when you order from us. We may share your personal data where necessary with the parties set out below:

• Payment service providers (such as Shopify Payments, PayPal and Klarna);
• Companies used to deliver orders (we currently use ShipBob);
• Providers of software that is used within our business (such as Klaviyo who provide a customer management system)
• Companies that provide certain other services to us (such as, Shopify, Rokt (who provide an app within Shopify called Aftersell, Mention Me for our referral programme, Loox for review management and Loyalty Lion for our loyalty programme)
• Analytics providers (such as Google Analytics)
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We may from time to time use other providers that need to process your data. We are happy to provide an up-to-date list at anytime. Such other providers are likely to include data insights/analysis or survey providers.