Sustainable Fashion Brands To Keep On Your Radar
The fashion industry is responsible for 10% of global carbon emissions. With the increase in concern about the future of the Earth, alongside increased information on the origin of our imported possessions, brands have been made to become more transparent and new sustainable labels have emerged. In regards to the fashion industry, sustainability means moving away from fast fashion and looking at how best to combat negative effects on humans and the environment in bringing garments to consumers. By individually shopping more ethically, consumers are able to make a real impact in reducing the detrimental effects the fashion industry has on our planet. Below is a list of sustainable fashion brands to help move towards a better, more considerate wardrobe.
Reformation
https://www.thereformation.com/
This Los Angeles based clothing brand has everything from jeans to wedding dresses to swimwear and shoes. Not only are all their products water neutral but they track their environmental footprint and aim to use sustainable materials. Be sure to subscribe to their newsletters via email for quarterly sustainability reports.
Pangaia
During the coronavirus pandemic, the fashion industry saw a significant increase in the demand for loungewear, with the current trend being comfort over all else. Pangaia’s colourful sweatshirts, hoodies, sweatpants and shorts use non-toxic, biodegradable and less water intensive dye. This brand responsibly sources natural fibres from both plants and animals, with a very transparent and comprehensive website. Furthermore, on each item of clothing, there is an individual QR code that shows the journey of the product, so you can be sure that what you are wearing is ethically sourced!
H&M Conscious
https://www2.hm.com/en_gb/ladies/shop-by-concept/conscious-sustainable-style.html
On its website, H&M claim that at least 50% of each piece in their Conscious range is made from more sustainable materials. This is by far one of the more affordable sustainable clothing ranges, making it accessible to all. H&M also share environmental performance scores for materials on their products to its customers. There is also a section on their website teaching customers how to make the most out of their clothes and to repair rather than replace old items.
Djerf Avenue
Influencer Matilda Djerf released her own clothing brand, with all items ethically produced and manufactured in Portugal. Reflective of her personal style, the pieces are timeless basics, which by nature is more sustainable than fast fashion. This brand only uses natural, organic, regenerated or recycled fibres in all its garments and Corozo instead of plastic buttons. Although quite pricey, these clothes are sure to last years as staples in your wardrobe.
Raw Flora
Raw flora is a sustainable fashion brand specialising in yoga wear. Their website provides information on all of their fabrics, with sustainability being the priority in their production process. Additionally, all of their pieces are hand sewn in their studio in Devon. By choosing Raw Flora for your workouts, you can be certain that your gym wear has been created responsibly and is environmentally friendly.
Although many brands have taken action to protect our environment, much more needs to be done for us to see the fashion industry reverse the damage it has done. We as consumers must shop more responsibly and move away from fast fashion, ultimately helping to save our planet.
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